Portfolio Overview
India's largest FMCG company with leadership in Personal Care, Home Care, and Foods categories
Coverage
69%
avg across markets
Strategic Brands
4
high priority
Key Metrics
Coverage Growth
+15% YoY
SOV vs SOS Gap
< 5%
Price Compliance
> 95%
Freshness Score
> 85%
Top Strategic Brands
L
Lifebuoy
Personal Care
32%
share
D
Dove
Personal Care
28%
share
S
Surf Excel
Home Care
35%
share
B
Brooke Bond
Beverages
26%
share
Priority Markets
Mumbai
metro market
78%
coverage
Delhi NCR
metro market
82%
coverage
Bangalore
metro market
75%
coverage
Chennai
metro market
71%
coverage
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