Portfolio Overview
Global consumer goods leader with focus on premium Personal Care and Home Care
Coverage
69%
avg across markets
Strategic Brands
7
high priority
Key Metrics
Distribution Growth
+18%
Premium Mix
> 45%
Gillette EDV
> 80%
Whisper Premium
> 60%
Top Strategic Brands
T
Tide
Home Care
24%
share
A
Ariel
Home Care
18%
share
H
Head & Shoulders
Personal Care
28%
share
P
Pantene
Personal Care
22%
share
Priority Markets
Mumbai
metro market
72%
coverage
Delhi NCR
metro market
75%
coverage
Bangalore
metro market
70%
coverage
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