Ground truth, by design.
TrueView Labs builds RT Track — turning real-world store evidence into audit-grade retail intelligence, so brands stop guessing what happens on the shelf.
Retail measurement has run on sampling and projection for decades — estimates filled from a desk, weeks after the fact. We think that’s backwards.
RT Track captures evidence in the actual outlet and structures it into outlet × SKU × day intelligence — distribution, availability, market share, pricing, POSM and OOH — across every retail vertical, delivered same-day. Every number traces back to what was really there.
We’re building the most accurate, granular and comprehensive view of retail anywhere — outlet to country, shelf to street.
From detection prototype to platform.
Foundation
Core detection pipeline built — detection, tracking and best-shot selection.
Classification
Multi-label classifier achieving F1 > 0.92 across eight categories.
Extraction Pipeline
Vision-LLM extraction with profile-specific schemas and dual-image prompting.
Truth Layer
Field arbitration engine with OCR, consensus and external-lookup provenance.
SKU Master DB
Persistent brand / product / variant graph with consensus pricing and an observation store.
Platform Launch
Full platform with dashboard, analytics, multi-model benchmarking and enterprise APIs.
Ready to See the Difference?
Join brands and distributors who switched from weeks-old panel estimates to same-day, validated outlet intelligence. See your data transform.