WHY RT TRACK

Best-in-class retail data.

Not the cheapest — the most accurate, granular and comprehensive retail intelligence available, captured on-ground and delivered same-day.

Ground-Truth
Data Integrity

Captured on-ground, in the actual outlet. No remote data entry risk.

<24h
Data Delivery

From outlet visit to your dashboard. Conventional measurement takes weeks.

Census
Coverage

Every outlet surveyed. Not a sample, not a projection.

Any Market
Micro-Market

Deep-dive into any catchment — lanes, micro-markets, custom areas.

One Platform
All Under One Roof

Stock, share, presence, marketing, OOH — no vendor fragmentation.

15+
Retail Verticals

FMCG, FMCD, Apparel, Automotive, Electronics, Pharma, and more.

9 Levels
Granularity

Outlet to country — lane, micro-market, pincode, town, district, state.

Continuous
Improvement

Gets better with every survey. Not static year after year.

WHY SWITCH

Conventional Measurement vs RT Track

Traditional retail measurement has fundamental limitations. We built something better.

DIMENSION
CONVENTIONAL
RT TRACK
Data Integrity
Auditor can fill data from home — no verification of actual presence
Captured on-ground, in the outlet, with full context
Micro-Market Coverage
Limited to pre-defined regions and major markets only
Any micro market, any catchment — search and deep-dive instantly
Data Delivery
2–4 weeks from field to report
Same day — hours, not weeks
Coverage Model
Sample-based projections from limited outlet visits
Census-level — every outlet in the universe surveyed
Granularity
Aggregated to region or category level
Outlet × SKU × day — any level from lane to country
Scope
Separate vendors for stock, pricing, marketing, OOH
All under one roof — stock, share, presence, marketing, OOH
Verticals
Primarily FMCG and select categories
FMCG, FMCD, Apparel, Automotive, Electronics, Pharma, and more
Improvement
Static methodology — same limitations year after year
Continuously self-improving — gets better with every survey

Ready to See the Difference?

Join brands and distributors who switched from weeks-old panel estimates to same-day, validated outlet intelligence. See your data transform.